WEBSITE REVAMP

UChicago Give to Medicine

The University of Chicago Medicine and Biological Sciences Development Office

ROLE

UX Design

Web Design

ABOUT

The University of Chicago Medicine impacts the lives of people through world-class clinical care, medical education, and scientific breakthroughs. The Give to Medicine site is dedicated to inspire people to give, engage new prospects, and steward current donors by telling compelling stories of fundraising successes.

Challenges
  • The current Give to Medicine website is not optimized for mobile devices
  • Website purpose is unclear: the Give to Medicine website is often mistaken for the main hospital website.
  • The website is not compliant with ADA accessibility guidelines
  • The layout is cluttered and lacks structure. It makes it really hard for the user to navigate and find information
Current Give to Medicine website
Research
COMPETITOR ANALYSIS
organizations chosen to analyze, including non-profits and competing academic medical centers
0
PERSONAS
potential users the website might attract, allowing us to tailor the site’s architecture for different audiences
0
USER FLOWS
different entry points created, helping us test the interface and deliver the most valuable information to users
0
UX Process
100%
SURVEY + INTERVIEWS
100%
COMPETITOR ANALYSIS
100%
SITE OBJECTIVES + USER NEEDS
100%
PERSONAS
100%
USER FLOWS
100%
SITEMAP + INFORMATION ARCHITECTURE
100%
WIREFRAMING + PRELIMINARY PROTOTYPES
70%
DEVELOP CONTENT FOR LANDING PAGES
100%
USER TESTING ROUND 1 (INTERNAL)
100%
USER TESTING ROUND 2 (EXTERNAL AUDIENCE)
75%
WIREFRAME EDITS + PROTOTYPE REVIEWS
35%
USER TESTING ROUND 3
REVISIONS BASED ON FEEDBACK
FINALIZE WEBSITE DEVELOPMENT
LAUNCH
Goal
A new website, with a better structured site architecture and mainstreamed digital strategy.
Solutions
  • A website that is mobile responsive
  • A better site architecture in order to reduce bounce rate and increase user interaction
  • Landing pages for priority fundraising areas
  • Content feed aggregating articles from across the University and external sources
  • A site that fits into UChicago Medicine's brand and web presence without competing
Visit Prototype
New Website Prototype

Product under development. 

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